Company Introduction
Beingmate Co., Ltd. is a leading enterprise in China's maternity industry. Founded in 1992 and headquartered in Hangzhou, it positions itself as a "parenting expert and parent-child consultant." Its business covers the R&D, production, and sales of infant and toddler food and parent-child products, involving parent-child family life, parent-child services, parent-child health, and parent-child education.
Core Pain Points
Previously, Beingmate built a DTC and B2B business system deeply linking dealers and terminal stores. However, limited by the original technical architecture, it encountered challenges in supporting rapid business development:
- SaaS Extension Limitations: The original B2b ordering business was hosted on a SaaS-based mini-program, making it difficult to support personalized business logic such as complex tiered pricing, regional sales restrictions, and deep rebates specific to the maternity industry.
- Data Sovereignty and Integration Challenges: Under the SaaS model, data沉淀 and deep integration with internal ERP and anti-counterfeiting traceability systems faced barriers, resulting in information opacity.
- Extremely High Migration Risk: Maternity channels involve thousands of dealers with prepaid deposits, points, and uncompleted orders. Any switching turbulence could trigger channel instability.
Solution: Smooth Transition Strategy Following "Four Principles"
To ensure the "heart transplant" from the original system to Oinone did not affect business, the following logic was strictly implemented during the switch:
- Historical Data Retention: Existing business closed locally
- Following the "old accounts, old methods" principle, all historical orders (including pending shipment, after-sales, and settlement) remained in the old system to complete their lifecycle, avoiding complex cross-platform order status synchronization.
- Master Data Migration: Building Oinone Core Foundation
- Priority was given to migrating core static data such as product master data, dealer profiles, and price lists to the Oinone platform. Using Oinone's domain modeling capabilities, the B2B business model was quickly reconstructed to adapt to the maternity industry.
- Phased Cutover: Dual System Parallel Operation and Traffic Switching
- Gray-scale Trial Operation: Selected provinces/regions as "pioneer zones," with the Oinone platform handling new business data generation and management.
- Gateway Traffic Splitting: Through logic control at the mini-program frontend, dealers from different regions/tiers were precisely redirected to the corresponding system, ensuring data continuity and stability.
- Smooth Transition: Seamless Transfer of Dealer Rights
- Balance/Points Offset: Real-time extraction of Youzan account balances through API interfaces, with equivalent credit or rights issuance in the Oinone system, ensuring smooth衔接 of dealer assets.
Business Value
- Complete Asset Autonomy: Successfully migrated from SaaS model to Oinone-based private deployment, achieving 100% autonomous control and flexible iteration of business logic.
- Zero Fluctuation in Channel Experience: Through the "historical retention" principle, solved the cutover challenge of long-cycle orders. Dealers experienced no perception during ordering and reconciliation during the switch, maintaining channel ecosystem stability.
- Integrated Linkage: Based on Oinone's open foundation, established real-time linkage between the mall and internal ERP, logistics, and anti-counterfeiting systems.
- Digital Intelligence Foundation: Not only completed system replacement but also leveraged the flexibility of the low-code platform to lay a solid foundation for future implementation of "Beingmate-dealer-terminal store" full-chain F2B2b collaboration.
Oinone Value
In Beingmate's strategic transformation from SaaS model to private deployment, Oinone played a core role in "supporting high-risk system reconstruction" and "full-domain autonomous control":
Perfect Adaptation of High-Complexity Business Logic: For the extremely complex financial and transaction models unique to the maternity industry, such as tiered pricing,阶梯返利, and dealer prepaid deposits, Oinone was not simply a system relocation but achieved precise承接 of core business logic through底层 modeling reconstruction. This ensured that during the "old-new transition," the order closure and fund data of thousands of dealers remained in a "zero fluctuation" state.
From "Data Restricted" to "Full Domain Autonomous": Completely ended the困境 of data opacity and extension restrictions under the SaaS model. Relying on Oinone's low-code foundation, Beingmate regained the definition rights for F2B2b full-chain collaboration. This was not just the launch of a new system but meant the enterprise built a digital intelligence core hub that can dynamically adjust with business strategy and be fully autonomously controlled.