Company Introduction
Comix Group is a leading enterprise in China's office stationery industry. Its own brand business division is committed to building a collaborative system of "digital intelligence channels, digital intelligence marketing, and digital intelligence services." It deeply cultivates traditional distribution channels while covering direct sales, wholesale, online and offline retail, and supermarket customers.
Core Pain Points
- Outdated Trading Model: Traditional trading platforms have single functions, making it difficult to meet dealers' growing one-stop procurement and service needs, urgently requiring transformation to a service-oriented platform.
- Low Chain Collaboration Efficiency: Slow channel policy delivery, non-unified order entry points, and manual-dependent reconciliation and settlement limit business efficiency and customer satisfaction.
- High System Architecture Coupling: Original OMS and other legacy systems are under heavy fulfillment pressure, making it difficult to support high-concurrency, diversified emerging business scenarios such as live broadcast ordering and offline ordering conferences.
- Missing Terminal Empowerment: There is a lack of full-chain online capabilities between brand owners, dealers, and terminal stores, making it difficult to achieve deep empowerment of the value chain.
Solution: Building a Full-Chain Online Digital Intelligence Foundation
Comix Group partnered with Oinone, with Comix's own product supply chain at its core, to build a full-scenario, digital intelligence dealer service platform:
- Full-Chain Online Construction: Achieved policy online, operation online, transaction online, rebate online, and settlement online, building a "dealer collaborative operation" closed loop.
- Core Module Reconstruction:
- Transaction and Fulfillment: Collected orders from all scenarios, establishing a unified entry point; used the new architecture to replace the original OMS fulfillment capabilities, reducing system coupling.
- Rebate and Settlement: Built a new rebate model, achieving 100% online settlement, providing multi-account real-time reconciliation capabilities.
- Diversified Ordering: Built enterprise-level live broadcast ordering and online-offline integrated ordering conference capabilities, supporting flexible business development at provincial and regional multi-levels.
- Visual Operations: Built a mall visual design and intelligent product recommendation system, enhancing customer perception and lowering usage barriers.
Business Value
- Shift from "Transaction" to "Service": Successfully built a service platform centered on full-channel dealers, meeting dealers' one-stop procurement needs by continuouslyĺŹ ĺŠ categories and services.
- Leap in Operational Efficiency: Through full-scenario order collection and online settlement, significantly improved business circulation efficiency, with settlement and reconciliation achieving minute-level real-time capabilities.
- Enhanced Technical Support: The new architecture effectively alleviated pressure on legacy systems, smoothly supporting tens of thousands of scale live broadcast ordering and large-scale offline ordering conferences, significantly improving system stability and flexibility.
- Future Ecosystem Layout: While achieving Comix-dealer full-chain online capabilities, it also laid the foundation for future empowerment of "dealer-terminal store" capabilities, consolidating the full-chain competitiveness of the distribution value chain.
Oinone Value
In the construction of Comix Group's dealer digital intelligence service platform, Oinone played a core supporting role in "full-scenario business collection and full-industry-chain online closed loop":
Full-Chain Online Business Reconstruction: Addressing the extremely high complexity of "small terminals, multi-channels" interweaving, Comix Group used Oinone to build a full-chain digital foundation covering policy delivery, online transactions, automatic rebates, and real-time settlement. By reconstructing the underlying rebate model, it completely bid farewell to inefficient manual accounting, achieving 100% online automatic settlement of transaction and financial logic.
Architecture Evolution Under High-Concurrency Scenarios: Oinone successfully replaced the original OMS (Order Management System) fulfillment module with high coupling and poor scalability. Under the new architecture, the system demonstrates strong抗压 capabilities, able to smoothly承载 high-concurrency live broadcast ordering and ultra-large-scale offline ordering conferences, achieving strategic unification of order entry from fragmentation to "full-scenario collection."
Paradigm Shift from "Trading Platform" to "Empowerment Ecosystem": The deep significance of this transformation is that Comix Group not only obtained a more efficient trading tool but also established a decoupled, evolvable digital intelligence service platform. It not only enhances headquarters' control over channels but also lays a solid technical foundation for future deep empowerment of the "dealer-terminal store" value chain and collaborative innovation across the upstream and downstream of the industry chain.