Company Introduction
Deli Group is a typical FMCG enterprise, covering multiple business modules including Deli Stationery, Deli Tools, Deli Office Furniture, Deli Real Estate, etc., with annual revenue exceeding 40 billion. Main business models span domestic distribution, overseas distribution, B2B direct sales, and other complex models.
Key Challenges
Outdated Infrastructure: The existing overall infrastructure cannot meet efficient innovation and scale expansion needs for future business, failing to provide quality customer service in a timely manner.
Selection Reality Challenges: In digital intelligence upgrade, found very few suppliers in the industry with both enterprise-level framework development capabilities and ability to serve large clients. To quickly respond to business changes, need to establish standardized, scalable technology system, achieving domain modeling through new-generation enterprise-level R&D framework technology, with ability to design business workflows and visualization dashboards online with minimal labor costs.
Solution
To improve Deli's sales business digital intelligence service capability, empower customer capabilities, and optimize organizational processes, centered on customer (direct customers, indirect customers) ordering process cross-organization collaboration, with goals of improving customer satisfaction and supply chain operation service efficiency, introduced Oinone to build a one-stop distribution platform. Unified external ordering portal and customer service portal, meeting customers' real-time access to product, policy, inventory information, achieving full online process for customer ordering, settlement, delivery, reconciliation, after-sales.
The solution relies on Oinone platform's online design capabilities for models, interface interactions, processes, logic, data visualization, and stateless application management, efficiently building business domain systems including trading workbench, operations workbench, live streaming ordering events, online mall, offline ordering events, and external system integration. The trading workbench covers modules including product management, product pricing, product authorization, partnership relationships, sales orders, sales delivery, procurement ordering, procurement receiving, after-sales management, inventory management, credit rebates, promotion management, settlement management, and trading reports; operations workbench covers modules including platform product management, platform price management, platform inventory management, platform transaction management, platform credit management, platform rebate management, platform after-sales management, platform customer management, platform settlement management, customer review, and platform data management.
In building Deli's distribution one-stop platform architecture, Oinone transformed the original brand perspective to brand perspective + brand operation perspective, helping channel sales link digital upgrade and overall efficiency improvement. Enables buyer and seller roles to merge, building fully-open/semi-open (operation-level partnership review) trading networks based on business partnerships, supporting multi-level full-link business online. Can provide enterprise-level online payment solutions, achieving three-flow integration, significantly improving fund circulation efficiency and reducing fund circulation costs compared to aggregated collection. Through low-code page interaction design capabilities and mall decoration capabilities, helps platform sellers diversify. Market operations personnel can directly lead mall visual operations without R&D personnel development cooperation. For different sellers' unique business scenarios and rules, empowers multi-brand/corporate image exclusive mall decoration capabilities.
Business Value
Complete System Replacement: Successfully replaced more than 5 legacy systems across various domains.
Capability Leap: 1. Supports tens of thousands of distributors and 100,000+ terminal stores fully online. 2. Supports tens of thousands of SKUs and maximum super-large single orders exceeding 5,000 lines.
Significant Efficiency Improvement: 1. Connected Deli-distributor-terminal store full-link collaboration, greatly improving ordering efficiency. 2. Order processing time: Improved from one day to minute-level at fastest.
Ecosystem Empowerment: While completing Deli's ordering collaboration, empowered distributors to achieve full-link online operations for their own distribution business.
Oinone Value
During Deli Group's distribution system digital reconstruction, Oinone fully demonstrated the supporting value of a unified platform foundation for complex channel business upgrades.
Platform-Based Reconstruction of Full-Link Capabilities: Addressing the chronic issues of "legacy system stacking, rapid business changes" in distribution business, Oinone did not simply replace the ordering module. Instead, it deeply undertook ordering, marketing, regional operations, settlement, after-sales, and other full-link distribution capabilities with a unified architecture, achieving coordinated evolution of multi-dimensional business on the same foundation.
Agile Response and Low-Cost Innovation: In distribution scenarios, the core of competition lies in "response speed." Relying on Oinone's configuration and low-code capabilities, Deli Group can calmly handle channel policy adjustments, high-frequency marketing activities, and business model innovations, effectively avoiding the high-cost, long-cycle heavy development path of traditional models.
Evolution of Distribution Operation Paradigm: For Deli, Oinone brought not just a technology platform upgrade, but a more elastic and agile distribution operation capability. This capability ensures that a 40 billion-scale giant maintains extremely high business flow efficiency and strategic implementation speed in complex and changing stock and incremental markets.