Company Introduction
Guangbo Group Co., Ltd. is a leading comprehensive service provider of cultural and educational office supplies and cultural creative products in China. Its product lines deeply cover various terminal scenarios such as campuses, offices, and supermarkets. With complex SKU combinations and significant regional differences, as well as a vast dealer network, traditional channel management models face challenges of information fragmentation.
Core Pain Points
- Channel Information Blind Spots: Brand owners can only grasp outbound data, unable to real-time perceive dealer-level product structure, turnover efficiency, and actual market demand, leading to channel strategies relying on subjective experience.
- Dispersed Systems and Poor Experience: Original business processes were scattered across multiple systems or relied on offline communication. Dealers needed to frequently switch operations, lacking systematic insights into ordering rhythms, resulting in low collaboration efficiency.
- Weak Terminal Sales Perception: The cultural and educational industry has long been troubled by information disconnects between dealers and terminal stores, making it difficult for brand owners to see actual product market performance, with slow market response speeds.
Solution: Phased Construction of Full-Chain F2B2b Collaboration System
Guangbo Group partnered with Oinone, using Oinone as the technical foundation, to launch a channel digital intelligence upgrade strategy:
- Unified Entry Point: Integrated core functions such as mall ordering, online ordering conferences, crowdfunding pre-sales, marketing promotions, and reconciliation settlement, achieving "one account, one interface" for all business processing.
- Marketing Closed Loop: Supports online configuration and real-time effectiveness of promotion rules, automatic discount calculation, achieving closed-loop management of pricing schemes, credit, and settlement.
- Architecture Reservation: From the design phase, reserved capabilities for downstream To B extension, supporting dealers to manage multi-brand sales to terminal stores within the same system.
Business Value
- Scientific Decision-Making: Through platform precipitation of dealer ordering behavior, category preferences, and inventory turnover data, providing solid data support for Guangbo's precise operations and production decisions.
- Leap in Collaboration Efficiency: Eliminated efficiency losses from multi-system switching, integrating originally dispersed sales dynamics and inventory information into a unified data channel, greatly improving response speed between brand and channels.
- Ecosystem Empowerment Upgrade: Not only solved Guangbo's own management needs but also empowered dealers to achieve digital management of their downstream operations, enhancing channel ecosystem stickiness.
- Leading Technical Architecture: Adopted low-code-driven standardized R&D models, ensuring system stability while achieving orderly overlay of business capabilities and continuous release of data value, setting a benchmark for industry digital intelligence transformation.