Company Introduction
RELX is China's leading e-cigarette brand, with annual scale reaching tens of billions, exceeding the combined total of the 2nd to 9th ranked competitors. It has a distribution network of hundreds of dealers, covering thousands of brand partner stores and hundreds of thousands of retail stores nationwide, spanning domestic distribution, self-operation, franchising, direct sales, overseas distribution, and overseas e-commerce across all channel models.
Key Challenges
Data Silos: Various packaged software and heterogeneous systems create data islands, traditional architecture cannot support rapid business development.
Selection Challenges: On one hand, need to support rapid business development; on the other hand, must use mainstream technology frameworks.
Solution
After six months of multi-party evaluation, RELX determined to partner with Oinone. Through phased, rhythmic multi-stage project iterations, both parties achieved full industry chain empowerment from suppliers to consumers:
Phase 1: Omni-channel Fulfillment. 1. Connected 10+ channel types, unified domestic online, domestic offline, overseas online, overseas offline, creating unified order fulfillment capability. 2. Achieved unified management of domestic and overseas warehouses, efficient sourcing. 3. Built omni-channel unified product system.
Phase 2: F2B2b Online Collaboration Platform. Achieved full value chain online collaboration for RELX, direct channels, indirect channels, and terminal stores. Covered products, orders, promotions, rebates, settlement full process, and achieved enterprise-level online payment.
Phase 3: Procurement Supply Chain Collaboration. Fully supported online collaboration for direct and indirect procurement.
Phase 4: One Product One Code Anti-counterfeiting Traceability. Connected production, logistics to order end, solving anti-counterfeiting, channel conflict, logistics tracking, and channel management issues.
Business Value
High System Integration: Unified integration of 30+ heterogeneous systems, creating full-link online capability for related businesses.
Full Scenario Coverage: Covered domestic online, domestic offline, overseas online, overseas offline, connected 10+ sales channel types.
Powerful Support Capability: 1. Service Scale: Annual service of billions-level traceability code system. 2. Channel Empowerment: Empowered over 200,000 direct and indirect channels globally (covering dealers, distributors, direct operations, franchising, and other business formats). 3. User Reach: Improved millions-level member reach efficiency, ultimately gathering tens of millions of loyal consumers.
Oinone Value
Facing RELX's highly complex and rapidly developing business system, Oinone played the role of a unified carrier and continuously evolving digital foundation.
Unified Foundation for Pan-domain Business: The challenge of RELX's business scenarios lies in the extreme complexity spanning domestic and international, multi-channel, and multi-model. Oinone's role is to provide a unified carrying framework for numerous fragmented modules including products, orders, warehousing, settlement, stores, members, and traceability, enabling originally scattered capabilities to deeply collaborate on the same foundation.
Long-term Assurance of Architectural Orderliness: During RELX's rapid development, Oinone ensured RELX wouldn't be "backfired" by system complexity. Relying on metadata-driven and powerful integration capabilities, the platform foundation can agilely undertake new business while ensuring the overall architecture remains orderly and controllable during expansion.